What do fashion and Ferris wheels have in common? Just about everything if you’re headed to Rodeo Drive merchants will erect a large Ferris wheel (a replica of the very wheel that debuted at the World’s Columbian Exposition in Chicago in 1893) in celebration of the global shopping extravaganza known as Fashion’s Night Out. Rodeo Drive anchors the West Coast effort with more than 50 luxury retailers stepping up to create a block-party environment with exclusive in-store events, cocktail parties and extended shopping hours.
So how exactly do you get a ride on the big wheel? Simply show a receipt for purchases made that evening at any of the participating retailers, and you (and a friend) will enjoy spectacular views of the city and the surrounding Hollywood Hills from high atop the Ferris wheel. A once-in-a-lifetime opportunity to be sure – available to anyone who shops at Chanel, Gucci, Giorgio Armani, Prada, Roberto Cavalli, Salvatore Ferragamo, Valentino or any of the many Rodeo Drive boutiques paying tribute to fashion as part of this night out on the town.
