At Luxe Hotel Rodeo Drive (“Hotel”), the privacy and confidentiality of user information is
important. We are committed to maintaining the privacy and security of your user information.
We may update this policy from time to time, so please check here frequently. Hotel will not
disclose identifiable user information to any third party without consent.
Hotel is committed to safeguarding your privacy while visiting the Hotel website, namely, www.luxehotelrodeodrive.com (hereinafter referred to as the "Site"). Our goal is to provide
you with an Internet experience that delivers the information, resources and services that are most
relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of
certain types of information about Site users. Because we understand that your privacy is
important, we wish to explain the types of information we gather and the way in which we use it.
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This Privacy Policy applies to the Site.
This Privacy Policy covers two types of information gathered at the Site, personal and
aggregated. The term "personal information" refers to data you voluntarily provide in connection
with use of the Site that identifies you and/or the company on whose behalf you are accessing and
using the Site. Personal information includes, e.g., data submitted in connection with our services,
such as your name, e-mail address, phone number, company affiliation, physical address and/or
certain other personal information. The term "aggregated data" refers to general information
regarding visitors and users of the Site that relates to use of the Site, e.g., traffic patterns, number
of visits to certain pages, visits from other web sites or to third-party web sites linked to the Site,
use of particular services and interest in services, information or features of the Site or other
parties made available through or found at the Site.
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What information is collected about you? How do we use it?
We take the utmost care to ensure that the personal information we obtain from you is not used in
a way that you may be unaware of or not agreeable to. You may wish to submit an information
request about our Hotel, participate in one of our promotions or subscribe to our e-mail or postal
mail lists. In response, we may ask for information such as your name and postal address. In the
event you opt to provide us with this information, we will only use it for the purpose specified by
you at the bottom of the information gathering form.
Information collected on the Site may be used to:
Register you as a Hotel member
Plan and purchase hotel accommodations
Enter your email in our promotions or sweepstakes
Send marketing communications or surveys to you
Respond to your questions or suggestions
Improve the quality of your visit to our site
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All forms will provide an opt-out button to allow you to choose not to participate in Hotel lists
and future online marketing. In deciding whether or not to join such lists, please note that they are
only used for Hotel purposes or in joint promotions with a Hotel partner. We do not sell, rent or
share any of your personal information with any other party including any third-party joint
promoters, nor use it for unapproved commercial purposes. You may request to be removed from
our lists at any time. All emails distributed to our lists will contain easy, online access to
unsubscribe.
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Permission for Use
Hotel may collect and use personal information that you submit at the Site in any manner that is
consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point
you submit such personal information. At the time you submit personal information or make a
request, the intended use of the information you submit will be apparent in the context in which
you submit it and/or because the Site states the intended purpose. By submitting personal
information at the Site, you are giving your consent and permission for any use that is consistent
with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit
such personal information, and such consent will be presumed by Hotel, unless you state
otherwise at the time you submit the personal information. Please do not request any such
communications on behalf of an individual or company if you are not authorized to make the
request.
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Secure Reservations
If you decide to make an online reservation at the Site, you will be linked to a reservation
interface and a third party booking engine (“Booking Engine”) provided by SynXis, a respected
hospitality reservation technology provider. While it appears to be part of our site, the Booking
Engine is in fact provided by a third party and is governed by its privacy practices. We
understand that security remains the primary concern of online consumers and have chosen the
Booking Engine Vendor carefully. The Booking Engine Vendor participates in the VeriSign
Secure Site Program, a top security certification program, and:
Has a VeriSign Secure Server ID.
All information sent to this site, if in an SSL session, is encrypted, protecting against
disclosure to third parties.
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Protecting your information
We would like our Site visitors to feel confident about using the Site to plan and purchase their
accommodations, so Hotel is committed to protecting the information we collect. Hotel has
implemented a security program to keep information that is stored in our systems protected from
unauthorized access.
Our Site is hosted in a secure environment. The Site servers/systems are configured with data
encryption, or scrambling, technologies, and industry-standard firewalls. When you enter
personal information during the reservation process, or during a customer email sign-up, your
data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.
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Withdrawing Consent to Use
If, after permitting use of your personal information, you later decide that you no longer want
Hotel to include you on its mailing list or otherwise contact you or use your personal information
in the manner disclosed in this Privacy Policy or at the Site, simply tell us by sending an e-mail,
or by clicking on the “Unsubscribe” button at the bottom of our email communication to you.
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Use of Aggregated Data
Hotel is interested in improving the Site and may develop and offer new features and services.
We monitor aggregated data regarding use of the Site for marketing purposes and to study,
improve and promote use of the Site. In connection with such purposes, Hotel may share
aggregated data with third parties collectively and in an anonymous way. Disclosure of
aggregated data does not reveal personal information about individual Site users in any way that
identifies who they are or how to contact them.
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Exceptions to the Privacy Policy
Hotel has two exceptions to these limits on use of personal information:
(1) Hotel may monitor and, when we believe in good faith that disclosure is required, disclose
information to protect the security, property, assets and/or rights of Hotel from unauthorized use,
or misuse, of the Site or anything found at the Site.
(2) Hotel may disclose information when required by law; however, only to the extent necessary
and in a manner that seeks to maintain the privacy of the individual.
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Use of Cookies
To enable features at the Site, Hotel may assign one or more "cookies" to your Internet browser.
Cookies, among other things, speed navigation through our Site, keep track of information so that
you do not have to re-enter it each time you visit our Site, and may provide you with customized
content. A cookie is an Internet mechanism composed of a small text file containing a unique
identification number that permits a web server to send small pieces of information or text by
means of your browser and place them on your computer's hard drive for storage. This text lets
the web server know if you have previously visited the web page. Cookies by themselves cannot
be used to find out the identity of any user.
We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us
see which areas are most popular with our users and improve and update the content on our site.
While in the process of browsing our site, you also provide us with information that doesn't reveal
your personal identity -- what type of destination you're exploring, for example. We use this
aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to
any name, address, or other identifying information.
You may occasionally receive cookies from unaffiliated companies or organizations, to the extent
they place advertising on our Site or are linked to the Site. These third-party cookies may collect
information about you when you "click" on their advertising or content or link. This practice is
standard in the Internet industry. Because of the way in which the Internet operates, we cannot
control collection of this information by these third parties, and these cookies are not subject to
this Privacy Policy.
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Children's Privacy & Parental Consent
Please be aware that Hotel has not designed this Site for, and does not intend for it to be used by,
anyone under age 18. Accordingly, this Site should not be used by anyone under age 18. Our
privacy policy prohibits us from accepting users who are under the age of 18. Hotel specifically
requests that persons under the age of 18 not use this Site or submit or post information to the
Site. Should Hotel inadvertently acquire personal information or other data from users under the
age of 18, Hotel will not knowingly provide this data to any third party for any purpose
whatsoever, and any subsequent disclosure would be due to the fact the user under age 18 used
the Site and submitted personal information without solicitation by or permission from Hotel.
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Links Provided To Other Sites
Hotel may provide links to a number of other web sites that we believe might offer you useful
information and services. However, those sites may not follow the same privacy policies as Hotel.
Therefore, we are not responsible for the privacy policies or the actions of any third parties,
including without limitation, any web site owners whose sites may be reached through this Site,
nor can we control the activities of those web sites. We urge you to contact the relevant parties
controlling these sites or accessing their on-line policies for the relevant information about their
data collection practices before submitting any personal information or other sensitive data.
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Your Consent To This Privacy Policy
Use of the Site signifies your consent, as well as the consent of the company for whom you use
the Site and whose information you submit (if any), to this on-line Privacy Policy, including the
collection and use of information by Hotel, as described in this statement, and also signifies
agreement to the terms of use for the Site. Continued access and use of the Site without
acceptance of the terms of this Privacy Policy relieves Hotel from responsibility to the user.
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Policy Modifications & Contacting Hotel
Hotel reserves the right to change this Privacy Policy at any time; notice of changes will be
published on this page. Changes will always be prospective, not retroactive. If you have questions
about our policies, please contact:
Hotel Contact Information:
Luxe Hotel Rodeo Drive
360 N. Rodeo Drive
Beverly Hills, California 90210
Phone: (310) 273-0300
Fax: (310) 859-8730
E-mail: reservations@luxehotels.com
